How Sports Clubs can use Social Media to Gain Supporters

By Marsh

Posted 17/01/18

Social media is a great tool to interact with the local community and encourage members to join your club. But running a business page is very different to using social media for personal purposes. If you’re unsure where to start, here are some tips to get you started.

1. Start with the Basics

Make sure that your social media profiles are populated with information about your club. Remember to include your address, phone number, website, and opening hours. Facebook also lets you add a brief description which can be used to discuss your training schedule and the different people you are looking to attract.

Once you have this foundation, start with drafting up a schedule of what you’ll post to where and when. This will help you establish what kind of posts are successful and will build your confidence that your messages having a positive impact.

2. Keep it Relevant

It’s fair to say that if someone is following your page, they’re interested in posts relating to your club. Posts about training and live match updates are a good starting point for sport clubs and are a useful way to keep fans who can’t attend informed on the score.

3. Use Photos [1]

It’s true that our attention spans are shrinking. Apparently we lose interest after only nine seconds so, faced with those stats, how can you capture your audiences’ attention? Use images! A post accompanied with an image is 10 times more likely to get engagement than one without any.

As well as this, we retain information for longer if there’s a relevant image accompanying it because our brains process images much quicker than text. If you post your information with an image, then people are likely to remember 65% of the information after three days. All you need to do is make sure that your image accurately reflects what you’re talking about and people will remember it!

4. Interact with Your Follows

A good way to expand your follower base is by interacting with it. It’s important to answer questions and join in conversations with your followers. This will help demonstrate that your page is active, as well as a good way to directly drum up support. It’s also crucial that you address negative comments too. If you receive a complaint, reply via comment then ask them to send you a direct message with further information. This will show other followers that you’re dealing with problems without drawing attention to the complaint.

5. Don’t Overdo It

Try not to post too frequently. There are some exceptions such as match day updates but on days when there are no matches, set yourself a limit. Posting too often will irritate your followers and as a result you may lose some. It’s fine to post several times a day on Twitter and Instagram has a feature that allows you to group photos in a slideshow. However on Facebook, two posts a day should be your limit. This will also mean you won’t be scratching your head for relevant info!




Posted 17/01/18

Author: Marsh

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